AUTOMATED VALUATION MODEL (AVM)
Appraisal MC offers access to AVM modules as a service. The AVM is a statistically based summary derived from a program that uses information available for real estate transactions such as comparable sales, property characteristics and local market trends to provide an estimate of market value for a specific property. These tools can assist as a supplement to manage risk for collateral valuations.
COMPANY OVERVIEW
Our Story
The real estate industry is built upon relationships; and what better relationship to build a company’s foundation on then that of family. A brother-sister duo, Alex and Mariella Massa saw the housing market’s need to improve the appraisal process. They began their careers in the appraisal industry while in college and saw great opportunity to do things different and better. The siblings partnered to build their first appraisal company in 2005, Initech Appraisals, which eventually led to the growth of Appraisal MC in 2010. In the summer of 2024, we announced an important milestone in the growth of our companies: the merger of Appraisal MC and Property Rate. This strategic union brings together two leading real estate appraisal management firms to create a stronger, more capable organization poised to serve you better.By joining forces, we are committed to enhancing our service offerings while maintaining the highest standards of customer care.
More about Mariella
Mariella Massa is a founding partner. Prior to her role on the board, Mariella served as CEO and was integral in helping Appraisal MC achieve its rapid growth. Her career spans over 15 years of successfully operating companies in the financial services sector with a focus in real estate and technology. She is still involved in helping the company achieve its mission and goals. Mariella is the 2020-2021 HMBA President, serves on the NAHREP Houston Board of Directors and serves on the TMBA as well as the MBA advocacy committee. Mariella attended Harvard Business School and the University of Houston’s entrepreneurship program.
In her free time, Mariella enjoys spending time with her family and friends, traveling and serving as a board member on the Nancy Owens Breast Cancer Foundation to help find a cure for breast cancer.
More about Alex
Alex Massa has been in the appraisal industry since 1999 and serves as Division President for Appraisal MC. As Division President, his duties involve building upon the mission as well as keeping focus on the company’s core values. He is also one of the nation’s leading subject matter experts in the appraisal industry. Alex is involved in resolving compliance matters through educational training as well as implementing better processes to improve efficiencies. He strives for great communication with vendor partners and clients to allow for a stress-free appraisal process. He spends his time educating and training Appraisal MC’s staff to allow them to progress in their careers and believes the most important part of Appraisal MC is the incredible processes put into play that allow the team to be efficient and productive. Alex received his entrepreneurship degree from the University of Houston and continued taking appraisal classes at Columbia Institute.
In his free time, Alex enjoys spending time with his wife and two children. He also enjoys playing golf, surfing and being outdoors when he can.